Form Plus Function

We have now been at our new location for three full months and things are starting to look just the way we envisioned it. This for sure is not your run-of-the-mill lighting showroom!  And that’s just what we intended. We are aiming for a lot more. I’ll explain:

After 24 years in the lighting business a lot of things came together to make us want to change – well, EVERYTHING.

From very humble beginnings we had grown and and expanded, and up until three months ago we occupied 12.000 sq ft. filled to the brim with lighting, with some furniture and home accessories thrown in. (How else do you display 20 different types of desk lamps? )

Business was bustling on the web as well as in our Santa Fe showroom, where we also have our offices. Over the years we had created a very unique showroom with a loyal customer base. Life was good. – Kind of.  It had little by little become obvious to us that something vital was missing: Time to do things right.  Really right. We were insanely busy, stressed, over-extended, and frustrated over being torn in all kinds of directions.

With all the exciting changes in “green” product development a lot is happening and the lighting business is an exciting place to be.

We wanted to be allowed to focus on what is important to us: Being able to be there for our customers is definitely high up there on our priority list. Not just sell stuff, but make our knowledge base available and have fun working with the people who walk in the door.

We got it!

The new place is a charm! Lots of vignettes, interactive displays, places to sit down and pour over literature, samples. Soon our tv monitors on the walls will show videos or power point presentations about our products, allow our customers to surf our site……

Can’t wait to tell more and show you more photos – next time….

Form + Function Showroom

“We’ll show you the most fun you’ll have with the lights on!”

After 10 year in our current location (851 W. San Mateo Rd, Santa Fe, NM) the time has come for a dramatic change!
Form + Function is moving!!!Very soon we will be moving into our new space in Pacheco Park.
This exciting complex has over the last few years turned into the contemporary design mecca of Santa Fe and when a great space opened up we decided that we couldn’t pass it up.
For the last 24 years Form + Function has had showrooms in Santa Fe.
Since our retail business was strongly established before we ventured into e-commerce, the two sides of the business somehow never really merged. That’s what we now want to change.If it didn’t sound so terribly boring I’d call our concept for the new space a “Lighting Lab”.
We want to show the newest , most interesting lighting solutions displayed not like in a showroom, but just how you’d use them in your home.
Paired with lighting consultations, mini-seminars, Open House events with exciting guest speakers (web cast on our site, of course), we hope to bridge the different sides of our business and create a unique environment for our clients.Now our “minor” dilemma is just to get rid of 12,000 sq.ft of “stuff” (furniture, of course tons of lighting fixtures, as well as home accessories etc., since we want to start out with a clean slate and brand new displays.Our first big sale is scheduled for March 1st.